Old School Copywriting Basics: Time-Tested Tactics that Prompt Action
Jack ZerbyCopywriting principles are decades old, so instead of getting the watered down version from the latest internet guru, what if you could learn from the original creators? These creators didn't have fancy marketing automation tools, advanced website tracking scripts and retargeting ads. They had typewriters, paper and an envelope. Even with their limited toolset, they still managed to sell hundreds of millions of dollars of products and services.
If you'd like to find out how they did it, and how you can apply these timeless principles to your marketing, then I urge you to buy this course.
Get 12 immediately actionable video lessons and resources
Equipped with the information in this course, along with practice and application, you'll have unwavering confidence in any marketing situation.
- 1.2 hours of in-depth video training
- Lifetime access
- BONUS: Giant 500mb zip file of old salesletters
The four core copy skills you'll need to succeed
Chapter 1: Copywriting
In this chapter you'll understand what copywriting is and where it can be applied. You'll be introduced to legends like John Caples, Gary Halbert and Dan Kennedy.
Chapter 2: Frameworks
Want to learn to write convincing copy anytime anywhere with lighting speed and efficiency? Use proven frameworks that are like madlibs for marketing.
Chapter 3: Headlines
How do you get your audiences attention? A head-turning headline packed with curiosity, benefits or fear of loss. Everything starts with the first line.
Chapter 4: Features & Bennies
Features are what the product does, but benefits are what it does for them. Learn how to create advantage-driven lists of features that solve their problems.
Join 14,986 others who've leveled-up their copy skills
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This is probably one of the best courses I have ever taken. The teacher was so organized and the projects actually are helpful. He definitely put me in the right direction.
- Naomi O
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Really glad I found the time to sit through and take notes on this course. It's great for anyone looking to start copywriting and it's perfect review for those who've been in the industry for a while.
- Kenny A
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This class is amazing! I'm just starting out, and all these examples and reading material provided are GOLD! Jack has a great way to explain things, everything is very clear.
- Guilherme
⭐️⭐️⭐️⭐️
Really amazing course, love how clear and straight forward the teacher is, and let's not forget his great sense of humor too.
- Yannick
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Course was short sharp and to the point. It may be geared towards the beginner, but the fundamentals and straight forward advice is what makes this course so engaging.
- Dean
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Very engaging class. Jack supports his lessons with vibrant examples and clear objectives. Regardless of profession, very few people would go away from this course without learning something useful.
- Sarah
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The course is respectful to the field and keeps you engage and thinking. Jack doesn't try to minimize and pack the topic into a digestible hour that promises to make you proficient in copywriting. Instead, Jack gives us the best introduction to copywriting.
- David
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Simply brilliant all the way through. Funny that I stumbled upon Gary Halbert's 30-day copywriting challenge yesterday by accident (never heard of him before) and Jack mentions it at the very end of the course. Now I'm excited to really give it a go!
- Martin
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Course was short sharp and to the point. It may be geared towards the beginner, but the fundamentals and straight forward advice is what makes this course so engaging.
- Dean
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Just such a good class! You don't really think you'll learn anything useful about copywriting because you would think it's just english and basic writing skills + if you have a penchant for creative than you're set.
- Megan